Move men with sensitive skin
to try the new Gillette Fusion razor
by introducing them to the new razor technology in a unique way.

The new Gillette Fusion ProShield protects your skin while you shave. The lubrication bar and the lubra strip oil your skin, preventing irritations. Essentially, the Gillette Fusion ProShield amounts to having a professional barber shop in your own home. That’s what we convinced consumers of in the Gillette Fusion ProShield DIY Barbershop. Which we set up in Rotterdam on the day the new razors first hit the shelves.