Share 'm together in Iceland

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Challenge: rebuild Keflavik to offer a broad portfolio

We’re partnering with Mars International Travel Retail around the world and take great pride in bringing a localised touch to travellers everywhere. So when they asked us to completely revamp their area at Keflavik Airport in Iceland, we were brimming with excitement.

Insight: inspiring moments of everyday happiness

It’s big space, so we had to go all out and design custom furniture to represent the entire portfolio: Celebrations, Maltesers, Skittles, M&M’S and Extra. The latter two brands are especially popular in the region. We took this opportunity to bring Mars’ moment-driven category vision to live. Inspiring moments of everyday happiness.

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Act-factor: worldwide brands, local experience

We achieved this with custom furniture, bringing together the rich portfolio of confectionery and refreshments. A huge pillar and screen showing the travels Red & Yellow in Iceland. Give a Gift display for the gifting range of Celebrations, Maltesers and M&M’S. Refresh On the Go display for Extra gum.

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